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Next Media Animation
Next Media Animation () is a Taiwan-based subsidiary of Hong Kong-based Next Media that creates humorous and simple CGI-animated coverage of recent news stories and sporting events and releases them through Tomo News. The shorts were originally narrated in Mandarin and subsequently subtitled in English; more recent ones are released with both Chinese, Japanese, and English narration.
The studio became well-known beyond its Chinese-language audience in 2010, when it covered the revelations of Tiger Woods' extramarital affairs and the JetBlue flight attendant incident, and participated in an online video "feud" with Conan O'Brien. It collaborated with ''The Daily Show with Jon Stewart'' in creating a satirical depiction of the Wedding of Prince William and Catherine Middleton.
==Related research==
To examine the effects of using animation in news report by Next Media Animation on young viewers, the School of Communication of Hong Kong Baptist University conducted two studies in 2011. For the first study, an experiment with 153 college students as participants was conducted to compare the perceived credibility of news reports with and without melodramatic animation. The results show that the animation format neither enhances nor dampens news credibility. However, they also show that sound effects reduce the credibility of news reports using melodramatic animation. The perceived credibility was also related to the credibility of the news organization and the medium dependency of the viewer. The other study adopts uses and gratifications theory and surveys 312 college students to investigate their viewing of animated-news. Seven motives were identified, which included social interaction, relaxation, information-seeking,entertainment, pastime,interpersonal learning and companionship, for viewing such animated-news videos. Results from a hierarchical regression suggest predictive relationships among personality characteristics, the seven motives and the effects of perceived news credibility and newsworthiness, and the intention to share such animated news videos with others.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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